{"id":2751,"date":"2026-06-25T06:06:13","date_gmt":"2026-06-25T06:06:13","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/25\/experiential-marketing-is-entering-its-effectiveness-era-the-drum\/"},"modified":"2026-06-25T06:06:13","modified_gmt":"2026-06-25T06:06:13","slug":"experiential-marketing-is-entering-its-effectiveness-era-the-drum","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/25\/experiential-marketing-is-entering-its-effectiveness-era-the-drum\/","title":{"rendered":"<b>Experiential marketing<\/b> is entering its effectiveness era &#8211; The Drum"},"content":{"rendered":"<p><b>Experiential marketing<\/b> is entering its effectiveness era. By Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy &amp; Brand Experiences\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing is entering its effectiveness era. By Carley Faircloth-Kilmurray, Global Chief Marketing, Strategy &amp; Brand Experiences\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2751"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2751"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2751\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}