{"id":2750,"date":"2026-06-25T06:07:47","date_gmt":"2026-06-25T06:07:47","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/25\/lg-ad-solutions-xhemile-poley-on-why-b2b-brands-must-reject-the-budget-trap\/"},"modified":"2026-06-25T06:07:47","modified_gmt":"2026-06-25T06:07:47","slug":"lg-ad-solutions-xhemile-poley-on-why-b2b-brands-must-reject-the-budget-trap","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/25\/lg-ad-solutions-xhemile-poley-on-why-b2b-brands-must-reject-the-budget-trap\/","title":{"rendered":"LG Ad Solutions&#8217; Xhemile Poley on Why B2B Brands Must Reject the &#8216;Budget Trap&#8217;"},"content":{"rendered":"<p>Stop wasting budgets on vanity activations. Master a strategic <b>experiential marketing<\/b> strategy built on client goals and signed IOs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop wasting budgets on vanity activations. Master a strategic experiential marketing strategy built on client goals and signed IOs.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2750"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2750"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2750\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}