{"id":2728,"date":"2026-06-24T10:40:00","date_gmt":"2026-06-24T10:40:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/?p=2728"},"modified":"2026-06-24T10:40:00","modified_gmt":"2026-06-24T10:40:00","slug":"clients-are-using-llms-for-agency-selection-benefitting-specialist-shops","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/24\/clients-are-using-llms-for-agency-selection-benefitting-specialist-shops\/","title":{"rendered":"Clients are using LLMs for agency selection, benefitting specialist shops"},"content":{"rendered":"<p>Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agencies urged to improve their own AI discovery, as clients increasingly use LLMs to write pitch lists.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2728"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2728"}],"version-history":[{"count":1,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2728\/revisions"}],"predecessor-version":[{"id":2732,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2728\/revisions\/2732"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}