{"id":2698,"date":"2026-06-23T04:23:11","date_gmt":"2026-06-23T04:23:11","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/23\/fandom-commerce-the-rise-of-participation-led-brand-partnerships-insighttrendsworld\/"},"modified":"2026-06-23T04:23:11","modified_gmt":"2026-06-23T04:23:11","slug":"fandom-commerce-the-rise-of-participation-led-brand-partnerships-insighttrendsworld","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/23\/fandom-commerce-the-rise-of-participation-led-brand-partnerships-insighttrendsworld\/","title":{"rendered":"Fandom Commerce: The Rise Of Participation-Led Brand Partnerships &#8211; InsightTrendsWorld"},"content":{"rendered":"<p>The combination of fandom, collectibles, <b>experiential marketing<\/b>, and brand partnerships creates a highly scalable engagement model across industries.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The combination of fandom, collectibles, experiential marketing, and brand partnerships creates a highly scalable engagement model across industries.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2698"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2698"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2698\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}