{"id":2695,"date":"2026-06-23T06:41:56","date_gmt":"2026-06-23T06:41:56","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/23\/plyrs-untd-sets-up-a-new-nil-rights-model-for-nba-players-contentgrip\/"},"modified":"2026-06-23T06:41:56","modified_gmt":"2026-06-23T06:41:56","slug":"plyrs-untd-sets-up-a-new-nil-rights-model-for-nba-players-contentgrip","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/23\/plyrs-untd-sets-up-a-new-nil-rights-model-for-nba-players-contentgrip\/","title":{"rendered":"Plyrs Untd sets up a new NIL rights model for NBA players &#8211; ContentGrip"},"content":{"rendered":"<p>Beyond the film, Plyrs Untd is also doubling down on <b>experiential marketing<\/b> through Plyrs House, a co-created experience intended to connect brands\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond the film, Plyrs Untd is also doubling down on experiential marketing through Plyrs House, a co-created experience intended to connect brands\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2695"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2695"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2695\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}