{"id":2687,"date":"2026-06-22T16:30:00","date_gmt":"2026-06-22T16:30:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/?p=2687"},"modified":"2026-06-22T16:30:00","modified_gmt":"2026-06-22T16:30:00","slug":"wpps-cindy-rose-the-time-and-materials-model-is-dead","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/22\/wpps-cindy-rose-the-time-and-materials-model-is-dead\/","title":{"rendered":"WPP\u2019s Cindy Rose: \u2018The time-and-materials model is dead\u2019"},"content":{"rendered":"<p>CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring &#8220;the noise&#8221; from competitors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CEO speaks at Campaign House in Cannes about the shift in how clients pay, trust, and ignoring &#8220;the noise&#8221; from competitors.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2687"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2687"}],"version-history":[{"count":1,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2687\/revisions"}],"predecessor-version":[{"id":2689,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2687\/revisions\/2689"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}