{"id":2686,"date":"2026-06-22T13:24:13","date_gmt":"2026-06-22T13:24:13","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/22\/omnicom-and-tesco-media-to-use-real-time-data-to-affect-in-store-creative\/"},"modified":"2026-06-22T13:24:13","modified_gmt":"2026-06-22T13:24:13","slug":"omnicom-and-tesco-media-to-use-real-time-data-to-affect-in-store-creative","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/22\/omnicom-and-tesco-media-to-use-real-time-data-to-affect-in-store-creative\/","title":{"rendered":"Omnicom and Tesco Media to use real-time data to affect in-store creative"},"content":{"rendered":"<p>The tool will change creative across Tesco\u2019s in-store network according to real-time retail intelligence signals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tool will change creative across Tesco\u2019s in-store network according to real-time retail intelligence signals.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2686"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2686"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2686\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}