{"id":2681,"date":"2026-06-22T10:44:29","date_gmt":"2026-06-22T10:44:29","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/22\/88percent-launches-at-cannes-to-challenge-marketings-western-lens\/"},"modified":"2026-06-22T10:44:29","modified_gmt":"2026-06-22T10:44:29","slug":"88percent-launches-at-cannes-to-challenge-marketings-western-lens","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/22\/88percent-launches-at-cannes-to-challenge-marketings-western-lens\/","title":{"rendered":"88Percent launches at Cannes to challenge marketing&#8217;s Western lens"},"content":{"rendered":"<p>As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As brands hunt for growth beyond mature markets, 88Percent will rally around the Global Majority, with Campaign Asia-Pacific hosting a fireside conversation with former Mastercard CMO Raja Rajamannar.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2681"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2681"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2681\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}