{"id":2665,"date":"2026-06-19T15:54:44","date_gmt":"2026-06-19T15:54:44","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/19\/local-sounds-regional-ambitions-mastercards-play-for-southeast-asias-music-future\/"},"modified":"2026-06-19T15:54:44","modified_gmt":"2026-06-19T15:54:44","slug":"local-sounds-regional-ambitions-mastercards-play-for-southeast-asias-music-future","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/19\/local-sounds-regional-ambitions-mastercards-play-for-southeast-asias-music-future\/","title":{"rendered":"Local sounds, regional ambitions: Mastercard&#8217;s play for Southeast Asia&#8217;s music future"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. Don&#8217;t miss: Mastercard launches Southeast Asia artist accelerator with TikTok&#8217;s SoundOn. Moving beyond reach metrics. The\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. Don&#8217;t miss: Mastercard launches Southeast Asia artist accelerator with TikTok&#8217;s SoundOn. Moving beyond reach metrics. The\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2665"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}