{"id":2662,"date":"2026-06-19T20:54:01","date_gmt":"2026-06-19T20:54:01","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/19\/cannes-lions-predictions-it-will-be-full-of-people-arguing-why-their-channel-deserves-the-budget\/"},"modified":"2026-06-19T20:54:01","modified_gmt":"2026-06-19T20:54:01","slug":"cannes-lions-predictions-it-will-be-full-of-people-arguing-why-their-channel-deserves-the-budget","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/19\/cannes-lions-predictions-it-will-be-full-of-people-arguing-why-their-channel-deserves-the-budget\/","title":{"rendered":"Cannes Lions Predictions: &#8216;It will be full of people arguing why their channel deserves the budget&#8217;"},"content":{"rendered":"<p>\u201cThe launch of the Global CMO Forum at Cannes this year is proof of a major industry shift: <b>experiential marketing<\/b> has officially moved further up the\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cThe launch of the Global CMO Forum at Cannes this year is proof of a major industry shift: experiential marketing has officially moved further up the\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2662"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2662"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2662\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}