{"id":2648,"date":"2026-06-19T10:30:00","date_gmt":"2026-06-19T10:30:00","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/?p=2648"},"modified":"2026-06-19T10:30:00","modified_gmt":"2026-06-19T10:30:00","slug":"itv-in-active-talks-with-sky-over-acquisition-launches-new-ad-formats","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/19\/itv-in-active-talks-with-sky-over-acquisition-launches-new-ad-formats\/","title":{"rendered":"ITV in &#8216;active talks&#8217; with Sky over acquisition, launches new ad formats"},"content":{"rendered":"<p>Managing director Kelly Williams said the deal was a \u201cdirect response\u201d to the changes in the market presented by Google, Amazon and Meta.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing director Kelly Williams said the deal was a \u201cdirect response\u201d to the changes in the market presented by Google, Amazon and Meta.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2648"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2648"}],"version-history":[{"count":1,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2648\/revisions"}],"predecessor-version":[{"id":2650,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2648\/revisions\/2650"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}