{"id":2621,"date":"2026-06-18T05:44:32","date_gmt":"2026-06-18T05:44:32","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/18\/sonesta-signals-a-new-playbook-for-fan-engagement-at-the-world-cup-briefglance-com\/"},"modified":"2026-06-18T05:44:32","modified_gmt":"2026-06-18T05:44:32","slug":"sonesta-signals-a-new-playbook-for-fan-engagement-at-the-world-cup-briefglance-com","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/18\/sonesta-signals-a-new-playbook-for-fan-engagement-at-the-world-cup-briefglance-com\/","title":{"rendered":"Sonesta Signals a New Playbook for Fan Engagement at the World Cup &#8211; BriefGlance.com"},"content":{"rendered":"<p>Sonesta&#8217;s partnership with Rita&#8217;s Italian Ice is more than a giveaway; it&#8217;s a calculated signal of a shift towards hyper-local, <b>experiential marketing<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sonesta&#8217;s partnership with Rita&#8217;s Italian Ice is more than a giveaway; it&#8217;s a calculated signal of a shift towards hyper-local, experiential marketing<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2621"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2621"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2621\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}