{"id":2588,"date":"2026-06-16T10:15:00","date_gmt":"2026-06-16T10:15:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/16\/wpp-predicts-generative-search-will-be-fastest-channel-to-reach-100bn\/"},"modified":"2026-06-16T10:15:00","modified_gmt":"2026-06-16T10:15:00","slug":"wpp-predicts-generative-search-will-be-fastest-channel-to-reach-100bn","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/16\/wpp-predicts-generative-search-will-be-fastest-channel-to-reach-100bn\/","title":{"rendered":"WPP predicts generative search will be fastest channel to reach $100bn"},"content":{"rendered":"<p>WPP predicts ad revenue will grow by 8.9% in 2026 to reach $1.3tn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WPP predicts ad revenue will grow by 8.9% in 2026 to reach $1.3tn.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2588"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2588"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2588\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}