{"id":2557,"date":"2026-06-15T07:27:08","date_gmt":"2026-06-15T07:27:08","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/15\/world-cup-passion-takes-centre-stage-in-coca-cola-fan-initiative-tanzania-insight\/"},"modified":"2026-06-15T07:27:08","modified_gmt":"2026-06-15T07:27:08","slug":"world-cup-passion-takes-centre-stage-in-coca-cola-fan-initiative-tanzania-insight","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/15\/world-cup-passion-takes-centre-stage-in-coca-cola-fan-initiative-tanzania-insight\/","title":{"rendered":"World Cup passion takes centre stage in Coca-Cola fan initiative | Tanzania Insight"},"content":{"rendered":"<p>The beverage industry in Tanzania has become increasingly competitive, with companies investing heavily in <b>experiential marketing<\/b> and sports\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The beverage industry in Tanzania has become increasingly competitive, with companies investing heavily in experiential marketing and sports\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2557"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2557"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2557\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}