{"id":2495,"date":"2026-06-10T06:09:58","date_gmt":"2026-06-10T06:09:58","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/10\/how-sports-mega-events-are-fueling-a-global-marketing-boom-lentedesportiva\/"},"modified":"2026-06-10T06:09:58","modified_gmt":"2026-06-10T06:09:58","slug":"how-sports-mega-events-are-fueling-a-global-marketing-boom-lentedesportiva","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/10\/how-sports-mega-events-are-fueling-a-global-marketing-boom-lentedesportiva\/","title":{"rendered":"How sports mega-events are fueling a global marketing boom &#8211; Lentedesportiva"},"content":{"rendered":"<p>Global spending on <b>experiential marketing<\/b> is experiencing a massive wave of growth, heavily catalyzed by high-profile international sporting\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global spending on experiential marketing is experiencing a massive wave of growth, heavily catalyzed by high-profile international sporting\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2495"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2495"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2495\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}