{"id":2415,"date":"2026-06-04T07:03:56","date_gmt":"2026-06-04T07:03:56","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/04\/why-dsw-and-other-brands-are-pivoting-back-to-old-marketing-tactics-digiday\/"},"modified":"2026-06-04T07:03:56","modified_gmt":"2026-06-04T07:03:56","slug":"why-dsw-and-other-brands-are-pivoting-back-to-old-marketing-tactics-digiday","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/04\/why-dsw-and-other-brands-are-pivoting-back-to-old-marketing-tactics-digiday\/","title":{"rendered":"Why DSW and other brands are pivoting back to &#8216;old&#8217; marketing tactics &#8211; Digiday"},"content":{"rendered":"<p>Last year, DSW&#8217;s ad spend ratio was estimated 90% digital with 10% reserved for <b>experiential marketing<\/b>. This year, those dollars have been reallocated\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year, DSW&#8217;s ad spend ratio was estimated 90% digital with 10% reserved for experiential marketing. This year, those dollars have been reallocated\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2415"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2415"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2415\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}