{"id":2406,"date":"2026-06-03T10:36:31","date_gmt":"2026-06-03T10:36:31","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/03\/third-of-uk-digital-adspend-to-be-ai-driven-by-2030-iab-report\/"},"modified":"2026-06-03T10:36:31","modified_gmt":"2026-06-03T10:36:31","slug":"third-of-uk-digital-adspend-to-be-ai-driven-by-2030-iab-report","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/03\/third-of-uk-digital-adspend-to-be-ai-driven-by-2030-iab-report\/","title":{"rendered":"Third of UK digital adspend to be AI-driven by 2030 \u2013 IAB report"},"content":{"rendered":"<p>With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over half of advertisers experimenting with agentic AI, forecasts suggest AI-driven processes will take up a large portion of spend in the next five years.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2406"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2406"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2406\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}