{"id":2402,"date":"2026-06-02T01:18:26","date_gmt":"2026-06-02T01:18:26","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/02\/one-burger-to-rule-them-all-mcdonalds-puts-mcspicy-loyalties-to-the-test\/"},"modified":"2026-06-02T01:18:26","modified_gmt":"2026-06-02T01:18:26","slug":"one-burger-to-rule-them-all-mcdonalds-puts-mcspicy-loyalties-to-the-test","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/02\/one-burger-to-rule-them-all-mcdonalds-puts-mcspicy-loyalties-to-the-test\/","title":{"rendered":"One burger to rule them all? McDonald&#8217;s puts McSpicy loyalties to the test"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b> and gamified outdoor activations. Created in collaboration with Leo Burnett Singapore and OMD Singapore, the campaign saw\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing and gamified outdoor activations. Created in collaboration with Leo Burnett Singapore and OMD Singapore, the campaign saw\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2402"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2402"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2402\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}