{"id":2386,"date":"2026-06-02T03:20:11","date_gmt":"2026-06-02T03:20:11","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/06\/02\/wild-bills-franchise-uses-event-season-to-drive-growth\/"},"modified":"2026-06-02T03:20:11","modified_gmt":"2026-06-02T03:20:11","slug":"wild-bills-franchise-uses-event-season-to-drive-growth","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/06\/02\/wild-bills-franchise-uses-event-season-to-drive-growth\/","title":{"rendered":"Wild Bill&#8217;s Franchise Uses Event Season to Drive Growth"},"content":{"rendered":"<p>The brand was built around mobility and event-based selling long before pop-up retail and <b>experiential marketing<\/b> became common industry buzzwords.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The brand was built around mobility and event-based selling long before pop-up retail and experiential marketing became common industry buzzwords.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2386"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2386"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2386\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}