{"id":2324,"date":"2026-05-28T10:18:39","date_gmt":"2026-05-28T10:18:39","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/05\/28\/what-marketers-can-learn-from-pokemons-150bn-brand-machine\/"},"modified":"2026-05-28T10:18:39","modified_gmt":"2026-05-28T10:18:39","slug":"what-marketers-can-learn-from-pokemons-150bn-brand-machine","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/28\/what-marketers-can-learn-from-pokemons-150bn-brand-machine\/","title":{"rendered":"What marketers can learn from Pok\u00e9mon\u2019s $150bn brand machine"},"content":{"rendered":"<p>As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom that transcends generations.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2324"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2324"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2324\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}