{"id":2286,"date":"2026-05-24T23:25:36","date_gmt":"2026-05-24T23:25:36","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/24\/us-tech-challenger-tackles-marketings-attribution-problem-the-australian\/"},"modified":"2026-05-24T23:25:36","modified_gmt":"2026-05-24T23:25:36","slug":"us-tech-challenger-tackles-marketings-attribution-problem-the-australian","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/24\/us-tech-challenger-tackles-marketings-attribution-problem-the-australian\/","title":{"rendered":"US tech challenger tackles marketing&#8217;s attribution problem | The Australian"},"content":{"rendered":"<p>This move also reflects broader industry trends as brands increasingly prioritise in-person engagement, loyalty and <b>experiential marketing<\/b> to deepen\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This move also reflects broader industry trends as brands increasingly prioritise in-person engagement, loyalty and experiential marketing to deepen\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2286"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2286"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2286\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}