{"id":2267,"date":"2026-05-23T02:39:25","date_gmt":"2026-05-23T02:39:25","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/05\/23\/what-marketers-can-learn-from-pokemons-150-billion-brand-machine-campaign-us\/"},"modified":"2026-05-23T02:39:25","modified_gmt":"2026-05-23T02:39:25","slug":"what-marketers-can-learn-from-pokemons-150-billion-brand-machine-campaign-us","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/23\/what-marketers-can-learn-from-pokemons-150-billion-brand-machine-campaign-us\/","title":{"rendered":"What marketers can learn from Pok\u00e9mon&#8217;s $150 billion brand machine | Campaign US"},"content":{"rendered":"<p>As the brand marks its 30th anniversary, its feedback loop, <b>experiential marketing<\/b>, and retail strategy map how it built a fiercely loyal fandom\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the brand marks its 30th anniversary, its feedback loop, experiential marketing, and retail strategy map how it built a fiercely loyal fandom\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2267"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2267"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2267\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}