{"id":2261,"date":"2026-05-22T10:30:39","date_gmt":"2026-05-22T10:30:39","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/05\/22\/pepsico-on-how-a-media-shake-up-boosted-ooh\/"},"modified":"2026-05-22T10:30:39","modified_gmt":"2026-05-22T10:30:39","slug":"pepsico-on-how-a-media-shake-up-boosted-ooh","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/22\/pepsico-on-how-a-media-shake-up-boosted-ooh\/","title":{"rendered":"PepsiCo on how a media shake-up boosted OOH"},"content":{"rendered":"<p>Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand\u2019s outdoor media strategy at Media 360.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ed Sanderson, senior media director, head of media and planning at PepsiCo, talked about transforming the brand\u2019s outdoor media strategy at Media 360.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2261"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2261"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2261\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2261"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2261"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2261"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}