{"id":2208,"date":"2026-05-20T03:34:46","date_gmt":"2026-05-20T03:34:46","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/20\/diageos-varun-koorichh-on-the-rise-of-experiential-marketing-in-indias-concert-economy\/"},"modified":"2026-05-20T03:34:46","modified_gmt":"2026-05-20T03:34:46","slug":"diageos-varun-koorichh-on-the-rise-of-experiential-marketing-in-indias-concert-economy","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/20\/diageos-varun-koorichh-on-the-rise-of-experiential-marketing-in-indias-concert-economy\/","title":{"rendered":"Diageo&#8217;s Varun Koorichh on the rise of <b>experiential marketing<\/b> in India&#8217;s concert economy"},"content":{"rendered":"<p>&#8230; explains how alcohol brands are moving beyond sponsorships to build deeper cultural presence through live music and <b>experiential marketing<\/b>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; explains how alcohol brands are moving beyond sponsorships to build deeper cultural presence through live music and experiential marketing.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2208"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2208"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2208\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}