{"id":2206,"date":"2026-05-20T04:48:19","date_gmt":"2026-05-20T04:48:19","guid":{"rendered":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/20\/product-sampling-is-one-of-the-best-investments-a-brand-can-make-chetan-kanani-alpino\/"},"modified":"2026-05-20T04:48:19","modified_gmt":"2026-05-20T04:48:19","slug":"product-sampling-is-one-of-the-best-investments-a-brand-can-make-chetan-kanani-alpino","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/05\/20\/product-sampling-is-one-of-the-best-investments-a-brand-can-make-chetan-kanani-alpino\/","title":{"rendered":"Product sampling is one of the best investments a brand can make: Chetan Kanani, Alpino"},"content":{"rendered":"<p>So yes, <b>experiential marketing<\/b> and product sampling will continue to be a major part of our growth plan. Q. How will Alpino approach B2B marketing to\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So yes, experiential marketing and product sampling will continue to be a major part of our growth plan. Q. How will Alpino approach B2B marketing to\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2206"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2206"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2206\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}