{"id":2186,"date":"2026-04-28T04:25:15","date_gmt":"2026-04-28T04:25:15","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/04\/28\/predictive-analytics-is-only-as-good-as-the-questions-youre-willing-to-ask-taniya-pandey-vlcc\/"},"modified":"2026-04-28T04:25:15","modified_gmt":"2026-04-28T04:25:15","slug":"predictive-analytics-is-only-as-good-as-the-questions-youre-willing-to-ask-taniya-pandey-vlcc","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/04\/28\/predictive-analytics-is-only-as-good-as-the-questions-youre-willing-to-ask-taniya-pandey-vlcc\/","title":{"rendered":"Predictive analytics is only as good as the questions you&#8217;re willing to ask: Taniya Pandey, VLCC"},"content":{"rendered":"<p><b>Experiential marketing<\/b> for us isn&#8217;t events built for content capture. It&#8217;s designing the in-centre experience to be so genuinely useful, so\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing for us isn&#8217;t events built for content capture. It&#8217;s designing the in-centre experience to be so genuinely useful, so\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2186"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2186"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2186\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}