{"id":2181,"date":"2026-04-28T07:11:29","date_gmt":"2026-04-28T07:11:29","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/04\/28\/we-need-the-cmo-to-think-like-a-ceo-with-the-brain-of-a-cfo-harsha-razdan\/"},"modified":"2026-04-28T07:11:29","modified_gmt":"2026-04-28T07:11:29","slug":"we-need-the-cmo-to-think-like-a-ceo-with-the-brain-of-a-cfo-harsha-razdan","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/04\/28\/we-need-the-cmo-to-think-like-a-ceo-with-the-brain-of-a-cfo-harsha-razdan\/","title":{"rendered":"We need the CMO to think like a CEO with the brain of a CFO: Harsha Razdan"},"content":{"rendered":"<p>Live events and <b>experiential marketing<\/b> also feature prominently in his thinking. As Batra noted, the more that AI and technology scale up, the\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Live events and experiential marketing also feature prominently in his thinking. As Batra noted, the more that AI and technology scale up, the\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2181"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}