{"id":2168,"date":"2026-03-20T21:44:57","date_gmt":"2026-03-20T21:44:57","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/03\/20\/sxsw-2026-showed-what-experiential-must-do-to-deliver-impact-the-drum\/"},"modified":"2026-03-20T21:44:57","modified_gmt":"2026-03-20T21:44:57","slug":"sxsw-2026-showed-what-experiential-must-do-to-deliver-impact-the-drum","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/03\/20\/sxsw-2026-showed-what-experiential-must-do-to-deliver-impact-the-drum\/","title":{"rendered":"SXSW 2026 showed what experiential must do to deliver impact | The Drum"},"content":{"rendered":"<p><b>Experiential Marketing<\/b> Impact Report (EMIR) shows that up to 93% of live event attendees purchase from a brand after, while up to 96% recommend\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential Marketing Impact Report (EMIR) shows that up to 93% of live event attendees purchase from a brand after, while up to 96% recommend\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2168"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2168\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}