{"id":2167,"date":"2026-03-20T21:52:11","date_gmt":"2026-03-20T21:52:11","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/03\/20\/the-new-job-of-experiential-as-the-basket-comes-under-pressure-bizcommunity\/"},"modified":"2026-03-20T21:52:11","modified_gmt":"2026-03-20T21:52:11","slug":"the-new-job-of-experiential-as-the-basket-comes-under-pressure-bizcommunity","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/03\/20\/the-new-job-of-experiential-as-the-basket-comes-under-pressure-bizcommunity\/","title":{"rendered":"The new job of experiential as the basket comes under pressure &#8211; Bizcommunity"},"content":{"rendered":"<p><b>Experiential marketing<\/b> built much of its reputation on spectacle. Immersive environments, shareable moments, brand theatre designed to generate\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing built much of its reputation on spectacle. Immersive environments, shareable moments, brand theatre designed to generate\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2167"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2167"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2167\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}