{"id":2145,"date":"2026-01-31T03:41:46","date_gmt":"2026-01-31T03:41:46","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2026\/01\/31\/saying-no-as-a-strategy-keith-pape-on-structuring-yellowpike-media-around-business-outcomes\/"},"modified":"2026-01-31T03:41:46","modified_gmt":"2026-01-31T03:41:46","slug":"saying-no-as-a-strategy-keith-pape-on-structuring-yellowpike-media-around-business-outcomes","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2026\/01\/31\/saying-no-as-a-strategy-keith-pape-on-structuring-yellowpike-media-around-business-outcomes\/","title":{"rendered":"Saying No As A Strategy: Keith Pape On Structuring YellowPike Media Around Business Outcomes"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. The agency works with the likes of Microsoft, Electronic Arts, Google, Amazon, Ubisoft, NASCAR, and Fox Sports, helping\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. The agency works with the likes of Microsoft, Electronic Arts, Google, Amazon, Ubisoft, NASCAR, and Fox Sports, helping\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2145"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2145"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2145\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}