{"id":2056,"date":"2025-12-27T05:05:08","date_gmt":"2025-12-27T05:05:08","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/12\/27\/designing-for-spectacle-and-scorecard-the-new-art-of-measurable-experiential-marketing\/"},"modified":"2025-12-27T05:05:08","modified_gmt":"2025-12-27T05:05:08","slug":"designing-for-spectacle-and-scorecard-the-new-art-of-measurable-experiential-marketing","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/12\/27\/designing-for-spectacle-and-scorecard-the-new-art-of-measurable-experiential-marketing\/","title":{"rendered":"Designing for Spectacle and Scorecard: The New Art of Measurable <b>Experiential Marketing<\/b>"},"content":{"rendered":"<p>In other words, the future of <b>experiential marketing<\/b> is part rock show, part festival, part immersive, part algorithm and a lot of measurement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In other words, the future of experiential marketing is part rock show, part festival, part immersive, part algorithm and a lot of measurement.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2056"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2056"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2056\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}