{"id":2021,"date":"2025-12-09T07:07:02","date_gmt":"2025-12-09T07:07:02","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/12\/09\/entertainment-2026-pop-culture-strategy-the-fan-led-phygital-commerce-revolution\/"},"modified":"2025-12-09T07:07:02","modified_gmt":"2025-12-09T07:07:02","slug":"entertainment-2026-pop-culture-strategy-the-fan-led-phygital-commerce-revolution","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/12\/09\/entertainment-2026-pop-culture-strategy-the-fan-led-phygital-commerce-revolution\/","title":{"rendered":"Entertainment: 2026 Pop Culture Strategy: The Fan-Led, Phygital commerce revolution"},"content":{"rendered":"<p>&#8230; <b>experiential marketing<\/b>. The Core is IP Crossover Power. The strategy is no longer about simple licensing; it&#8217;s about deep, thematic integration\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230; experiential marketing. The Core is IP Crossover Power. The strategy is no longer about simple licensing; it&#8217;s about deep, thematic integration\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2021"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2021"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2021\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}