{"id":2017,"date":"2025-12-09T11:00:00","date_gmt":"2025-12-09T11:00:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/12\/09\/uk-government-how-the-nations-biggest-media-pitch-of-the-year-was-judged\/"},"modified":"2025-12-09T11:00:00","modified_gmt":"2025-12-09T11:00:00","slug":"uk-government-how-the-nations-biggest-media-pitch-of-the-year-was-judged","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/12\/09\/uk-government-how-the-nations-biggest-media-pitch-of-the-year-was-judged\/","title":{"rendered":"UK government: How the nation&#8217;s biggest media pitch of the year was judged"},"content":{"rendered":"<p>Decision to pick WPP was made using eight criteria.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Decision to pick WPP was made using eight criteria.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2017"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}