{"id":1999,"date":"2025-12-06T00:28:30","date_gmt":"2025-12-06T00:28:30","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/12\/06\/the-25m-blueprint-what-your-next-gaming-stunt-can-pinch-from-the-esports-crowd\/"},"modified":"2025-12-06T00:28:30","modified_gmt":"2025-12-06T00:28:30","slug":"the-25m-blueprint-what-your-next-gaming-stunt-can-pinch-from-the-esports-crowd","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/12\/06\/the-25m-blueprint-what-your-next-gaming-stunt-can-pinch-from-the-esports-crowd\/","title":{"rendered":"The \u00a325m blueprint: what your next gaming stunt can pinch from the esports crowd"},"content":{"rendered":"<p><b>Experiential marketing<\/b> in gaming, let&#8217;s be honest, can often feel like trying to light a single match beneath the glare of stadium floodlights. On\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing in gaming, let&#8217;s be honest, can often feel like trying to light a single match beneath the glare of stadium floodlights. On\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1999"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1999"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1999\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}