{"id":1899,"date":"2025-11-17T06:46:18","date_gmt":"2025-11-17T06:46:18","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/11\/17\/nikes-soup-shop-how-a-pop-up-won-gen-z-in-guangzhou-radii\/"},"modified":"2025-11-17T06:46:18","modified_gmt":"2025-11-17T06:46:18","slug":"nikes-soup-shop-how-a-pop-up-won-gen-z-in-guangzhou-radii","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/11\/17\/nikes-soup-shop-how-a-pop-up-won-gen-z-in-guangzhou-radii\/","title":{"rendered":"Nike&#8217;s Soup Shop: How a Pop-Up Won Gen Z in Guangzhou &#8211; RADII"},"content":{"rendered":"<p>It&#8217;s a soup shop on Ersha Island, a local runner&#8217;s haven, and it&#8217;s a brilliant example of hyper-localized, <b>experiential marketing<\/b> tailored for China&#8217;s\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a soup shop on Ersha Island, a local runner&#8217;s haven, and it&#8217;s a brilliant example of hyper-localized, experiential marketing tailored for China&#8217;s\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1899"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}