{"id":1822,"date":"2025-10-23T13:40:00","date_gmt":"2025-10-23T13:40:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/10\/23\/future-of-the-pitch-2025-finds-pitching-is-no-longer-fit-for-purpose\/"},"modified":"2025-10-23T13:40:00","modified_gmt":"2025-10-23T13:40:00","slug":"future-of-the-pitch-2025-finds-pitching-is-no-longer-fit-for-purpose","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/10\/23\/future-of-the-pitch-2025-finds-pitching-is-no-longer-fit-for-purpose\/","title":{"rendered":"Future of the Pitch 2025 finds pitching is \u2018no longer fit for purpose\u2019"},"content":{"rendered":"<p>Intermediary Creativebrief quizzed 100 brand chief marketing officers and agency chief executives on the state of pitching.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Intermediary Creativebrief quizzed 100 brand chief marketing officers and agency chief executives on the state of pitching.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1822"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1822"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1822\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}