{"id":1786,"date":"2025-10-15T20:44:39","date_gmt":"2025-10-15T20:44:39","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/10\/15\/how-the-festive-marketing-playbook-has-moved-from-glitter-to-grit-exchange4media\/"},"modified":"2025-10-15T20:44:39","modified_gmt":"2025-10-15T20:44:39","slug":"how-the-festive-marketing-playbook-has-moved-from-glitter-to-grit-exchange4media","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/10\/15\/how-the-festive-marketing-playbook-has-moved-from-glitter-to-grit-exchange4media\/","title":{"rendered":"How the festive marketing playbook has moved from glitter to grit &#8211; Exchange4media"},"content":{"rendered":"<p>Unilever&#8217;s GM, Media and DMC Tejas Apte notes that independent agencies are setting new benchmarks in influencer and <b>experiential marketing<\/b>. The\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever&#8217;s GM, Media and DMC Tejas Apte notes that independent agencies are setting new benchmarks in influencer and experiential marketing. The\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1786"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1786"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1786\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}