{"id":1728,"date":"2025-09-30T06:21:02","date_gmt":"2025-09-30T06:21:02","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/09\/30\/why-experiential-is-central-to-winning-consumer-trust-in-the-age-of-ai-the-drum\/"},"modified":"2025-09-30T06:21:02","modified_gmt":"2025-09-30T06:21:02","slug":"why-experiential-is-central-to-winning-consumer-trust-in-the-age-of-ai-the-drum","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/09\/30\/why-experiential-is-central-to-winning-consumer-trust-in-the-age-of-ai-the-drum\/","title":{"rendered":"Why experiential is central to winning consumer trust in the age of AI | The Drum"},"content":{"rendered":"<p><b>Experiential marketing<\/b>, long treated as a &#8216;nice to have,&#8217; is quickly becoming a brand&#8217;s most defensible asset. Not because it&#8217;s trendy. Because\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential marketing, long treated as a &#8216;nice to have,&#8217; is quickly becoming a brand&#8217;s most defensible asset. Not because it&#8217;s trendy. Because\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1728"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1728"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1728\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}