{"id":1726,"date":"2025-09-30T09:49:38","date_gmt":"2025-09-30T09:49:38","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/09\/30\/bayer-appoints-ipg-across-global-creative-and-media-accounts\/"},"modified":"2025-09-30T09:49:38","modified_gmt":"2025-09-30T09:49:38","slug":"bayer-appoints-ipg-across-global-creative-and-media-accounts","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/09\/30\/bayer-appoints-ipg-across-global-creative-and-media-accounts\/","title":{"rendered":"Bayer appoints IPG across global creative and media accounts"},"content":{"rendered":"<p>EssenceMediacom was incumbent on media, while IPG&#8217;s MullenLowe held creative duties in Europe, alongside Omnicom&#8217;s BBDO in the US.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EssenceMediacom was incumbent on media, while IPG&#8217;s MullenLowe held creative duties in Europe, alongside Omnicom&#8217;s BBDO in the US.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1726"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1726"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1726\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}