{"id":1560,"date":"2025-04-23T06:00:00","date_gmt":"2025-04-23T06:00:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/04\/23\/why-are-brands-overcomplicating-gaming\/"},"modified":"2025-04-23T06:00:00","modified_gmt":"2025-04-23T06:00:00","slug":"why-are-brands-overcomplicating-gaming","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/04\/23\/why-are-brands-overcomplicating-gaming\/","title":{"rendered":"Why are brands overcomplicating gaming?"},"content":{"rendered":"<p>In this bonus episode of The Campaign Podcast, the team chats to PHD about the British Heart Foundation&#8217;s Twitch campaign, which won big at the Campaign Media Awards 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this bonus episode of The Campaign Podcast, the team chats to PHD about the British Heart Foundation&#8217;s Twitch campaign, which won big at the Campaign Media Awards 2025.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1560"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1560"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1560\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}