{"id":1547,"date":"2025-04-10T06:55:24","date_gmt":"2025-04-10T06:55:24","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/04\/10\/thats-my-bag-what-brands-can-learn-from-coachs-experiential-playbook-the-drum\/"},"modified":"2025-04-10T06:55:24","modified_gmt":"2025-04-10T06:55:24","slug":"thats-my-bag-what-brands-can-learn-from-coachs-experiential-playbook-the-drum","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/04\/10\/thats-my-bag-what-brands-can-learn-from-coachs-experiential-playbook-the-drum\/","title":{"rendered":"That&#8217;s my bag! What brands can learn from Coach&#8217;s experiential playbook | The Drum"},"content":{"rendered":"<p>Firstly, the event showed why it&#8217;s important to make <b>experiential marketing<\/b> emotional, not transactional. Today&#8217;s consumers don&#8217;t want to be sold\u00a0&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firstly, the event showed why it&#8217;s important to make experiential marketing emotional, not transactional. Today&#8217;s consumers don&#8217;t want to be sold\u00a0&#8230;<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1547"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}