{"id":1524,"date":"2025-03-14T11:00:00","date_gmt":"2025-03-14T11:00:00","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2025\/03\/14\/are-there-risks-to-unilever-allocating-50-of-adspend-to-social\/"},"modified":"2025-03-14T11:00:00","modified_gmt":"2025-03-14T11:00:00","slug":"are-there-risks-to-unilever-allocating-50-of-adspend-to-social","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2025\/03\/14\/are-there-risks-to-unilever-allocating-50-of-adspend-to-social\/","title":{"rendered":"Are there risks to Unilever allocating 50% of adspend to social?"},"content":{"rendered":"<p>Fernando Fernandez, chief executive of Unilever, has said the company will hire 20 times more influencers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Fernandez, chief executive of Unilever, has said the company will hire 20 times more influencers.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1524"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}