{"id":1233,"date":"2023-11-03T13:42:27","date_gmt":"2023-11-03T13:42:27","guid":{"rendered":"http:\/\/scene2ltd.co.uk\/news\/2023\/11\/03\/rip-gen-z-millennial-boomer-is-it-time-for-the-marketing-industry-to-ditch-generational-labels\/"},"modified":"2023-11-03T13:42:27","modified_gmt":"2023-11-03T13:42:27","slug":"rip-gen-z-millennial-boomer-is-it-time-for-the-marketing-industry-to-ditch-generational-labels","status":"publish","type":"post","link":"https:\/\/scene2ltd.co.uk\/news\/2023\/11\/03\/rip-gen-z-millennial-boomer-is-it-time-for-the-marketing-industry-to-ditch-generational-labels\/","title":{"rendered":"RIP Gen Z, Millennial, Boomer: Is it time for the marketing industry to ditch generational labels?"},"content":{"rendered":"<p>Leading think tank The Pew Research Center has announced it will stop using generational terms like &#8216;Gen Z&#8217; to describe different cohorts of society, but should marketers follow?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading think tank The Pew Research Center has announced it will stop using generational terms like &#8216;Gen Z&#8217; to describe different cohorts of society, but should marketers follow?<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1233"}],"collection":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/comments?post=1233"}],"version-history":[{"count":0,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/posts\/1233\/revisions"}],"wp:attachment":[{"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scene2ltd.co.uk\/news\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}