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Experiential Marketing

Experiential Marketing

St Mungo’s ‘I was here’ uses graffitied murals to tell tales of former rough sleepers

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Campaign comes as new prime minister Andy Burnham pledges to end rough sleeping.
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Experiential Marketing

EE and Netflix open immersive sensory booth in Westfield

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The experience is live at Westfield, White City until 22 July.
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Experiential Marketing

Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary

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Nandy was first appointed secretary of state at the Department for Culture, Media and Sport in 2024.
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Experiential Marketing

Netflix says ad business on track for $3bn this year, but investors punish stock

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The streamer chases $3bn in ad revenue this year, powered by live sport and easier programmatic access.
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Experiential Marketing

Dark Horses scoops Lucozade creative account

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Dark Horses will launch Lucozade’s new masterbrand platform.
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Experiential Marketing

Will ITV generate enough ad revenue to earn £200m payout from Sky?

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ITV needs to earn £1.8bn in total advertising revenue in 2027 to obtain a conditional £200m from Sky.
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Experiential Marketing

WPP appoints head of influence for EMEA

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Imogen Coles, Ogilvy’s EMEA head of influence, has been appointed to a broader role across WPP's network of creative agencies.
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Experiential Marketing

Geely Auto hands UK creative business to Joint

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Review started at end of last year.
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Experiential Marketing

What’s in an agency name?

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The Campaign Podcast explores how agency names are chosen and what difference a title makes.
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Experiential Marketing

Publicis Red+ global CSO Alison Hoad departs

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Hoad had previously spent time at Publicis London and BBH London.
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