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Experiential Marketing

Experiential Marketing

KFC spot launches burger with cult-like dinner ceremony

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The campaign was created by Mother.
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Experiential Marketing

Asda recruits Morrisons’ Rachel Eyre as chief customer officer

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She will replace David Hills.
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Experiential Marketing

Specsavers enlists Elton John to highlight fashion-led range

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'Just the right amount of Elton' was made in-house by Specsavers.
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Experiential Marketing

Hijinks hires Gabriel Garcia and Felipe Sampaio as creative directors

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The duo join the creative shop on 3 June.
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Experiential Marketing

Four networks pitch for integrated NatWest account

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The incumbents on the account are T&Pm and Initiative.
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Experiential Marketing

Bauer Media Outdoor sets up art competition to mark Race Relations Act anniversary

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The competition, run with Curiosity Un(Ltd), will offer £100,000-worth of OOH space.
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Experiential Marketing

Leeds Building Society reviews creative account

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MSQ’s Brave Spark, the incumbent on the account, is not repitching.
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Experiential Marketing

History of Group M 2003-2025: The world’s largest media investment arm

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Campaign chart's the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
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Experiential Marketing

PG Tips brings back Monkey in campaign featuring Emily Atack

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Ad is the first for the brand by New Commercial Arts.
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Experiential Marketing

Greater Anglia highlights how it brings London closer to travellers

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The campaign was created by Atomic London.
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