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Experiential Marketing

Experiential Marketing

Born Social launches creator platform to counter AI-generated content

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Born Creator Community aims to help global brands scale human-led creative as social feeds become saturated with synthetic media.
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Experiential Marketing

Škoda teaches people how to pronounce the brand’s name

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Leo UK created the campaign.
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Experiential Marketing

Pitch Update: Aldi, M&S, Adidas, Dr Martens, Geely, Lucozade, Motorway, English Heritage and more

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Campaign's weekly round-up of pitches, reviews and account wins.
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Experiential Marketing

Under Armour hosts footballer chaos at the Hotel Armouré

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Campaign includes "hero" films and creator content.
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Experiential Marketing

Neverland calls on industry to build employee trust with equal pay pledge

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Equal for Equals goes live today, with six guiding principles to which agencies can sign up.
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Experiential Marketing

M&C Saatchi Sport & Entertainment names global COO and UK MD

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Agency is restructuring its model to service global clients.
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Experiential Marketing

Ultimate Sevens challenges perceptions around rugby with AI-powered campaign

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Brothers & Sisters created the campaign using its AI Studios.
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Experiential Marketing

English Heritage launches integrated media and creative review

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Brief for the charity estimated to be worth around £4m.
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Experiential Marketing

Sky Media appoints Greg Brooks as head of marketing

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Brooks was formerly global chief marketing and culture officer at WPP’s Mindshare.
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Experiential Marketing

Sir Martin Sorrell: ‘Cannes is not about creative; it’s about media’

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S4 Capital founder on the client rebound toward "out-housing", why enterprise ad buying will eventually automate and the future of the agency model.
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