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CATEGORY

Experiential Marketing

Pitch Update: Aviva, VodafoneThree, Starling, Bayer, Formula E, Dry January, HelloFresh, Wise and more

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments.

Review of the Week: Asahi Super Dry takes a sip of madness

The 90-second film was directed by Alaska through Iconoclast.

Lucky Generals hires Tamara Conyngham as strategy partner

The former head of strategy at Droga5 London departed the shop at the end of August.

Ace of Hearts wins Wise creative account

The shop was set up by Polly McMorrow, Richard Brim and Martin Beverley earlier this year. 

VodafoneThree consolidates media account with single network

Carat was the incumbent on Vodafone and Zenith held Three's account.

ADWEEK Reveals 2025 Experiential Awards Shortlist

This year's honorees embody the bold ideas driving the future of experiential marketing. From immersive pop-ups to large-scale events, these ...

S&P 500 Chart Captures Interpublic Group (NYSE:IPG) Movement | Kalkine Media

The integration of experiential marketing and corporate communication extends IPG's capability to manage multifaceted campaigns that blend information ...

IPA Bellwether: growth in marketing budgets slows in Q3

Adspend forecast for 2026 downgraded from 1.6% to 1.2%.

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