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Experiential Marketing

Experiential Marketing

WPP launches Open Pro for marketers to create campaigns without an agency

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Holding company claims the tool does not replace agency work.
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Experiential Marketing

Power 100 2025: top five in not-for-profit and public sector

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Campaign is saluting the Power 100 members who are excelling in their sectors. Today it's the turn of the marketers working in the not-for-profit...
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Experiential Marketing

Jaguar Land Rover shortens pitch list to three as global review hots up

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Accenture Song, Omnicom, Publicis and WPP have been battling for account.
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Experiential Marketing

Future of the Pitch 2025 finds pitching is ‘no longer fit for purpose’

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Intermediary Creativebrief quizzed 100 brand chief marketing officers and agency chief executives on the state of pitching.
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Experiential Marketing

Turkey of the Week: British Airways looks out of a window for an idea

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The campaign has been created by Uncommon Creative Studio.
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Experiential Marketing

Billion Dollar Boy hires Charlie Hurrell as UK managing director

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She was previously chief client officer at House 337.
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Experiential Marketing

That Lot wins Drambuie social media account

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The win follows a competitive pitch.
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Experiential Marketing

Royal British Legion spot shows veterans being part of every community

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Leagas Delaney created the ad.
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Experiential Marketing

Commercial radio’s audience share extends lead over BBC

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All radio listening declined during Q3, according to the latest Rajar figures.
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Experiential Marketing

Uncommon ECDs Benny Everitt and Shaun Savage exit

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Duo's departures follow those of the agency's CCO and MD.
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