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Experiential Marketing

Experiential Marketing

Jellyfish hires Seun Odeneye as chief media officer

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The role is a new one for the agency.
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Experiential Marketing

5 ad challenges perceptions following rebrand

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Paramount-owned channel rebranded to 5 last year.
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Experiential Marketing

‘We’re not emulating others’ – Patrick Affleck on Havas Village’s leadership shake-up

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The new chief executive for Havas Village UK and Ireland speaks to Campaign about integration, outcomes-based remuneration and industry disruption.
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Experiential Marketing

Essity kicks off global creative review for expanded femcare portfolio

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AMV BBDO works across Essity’s femcare, incontinence care and tissue businesses.
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Experiential Marketing

Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%

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Publicis was awarded PepsiCo's global media account without a pitch.
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Experiential Marketing

Arla ad shows worker racing to warehouse ‘victory’ powered by a ‘good breakfast’

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Campaign was made by Droga5 London.
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Experiential Marketing

Pitch Update: Coca-Cola, McCain, PepsiCo, Eurostar, Booking.com, Kerrygold, Macmillan and more

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Campaign's weekly round-up of pitches, reviews and account wins.
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Experiential Marketing

Aldi celebrates launch of Barbie doll with pink makeover

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The logo at the Barnet store in London has turned Barbie pink to mark the arrival of the Barbie Aldimania Dreamland Doll.
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Experiential Marketing

M&S coat steals the show in library-set fashion ad

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Campaign by Mother is part of brand's "Love that" platform.
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Experiential Marketing

Kerrygold appoints Born Social as global social agency of record

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Appointment follows four-way pitch.
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