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Friday, October 30, 2026
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CATEGORY

Experiential Marketing

The cinema comeback: How modern movie marketing offers a playbook for brands

From fan co-creation to real-world activations, movie marketers are rewriting the promotional blueprint.

St Luke’s retains South Western Railway creative account

The shop has been working with SWR since 2021.

The AA saves both cars and hamsters in its latest campaign by The Gate

The work is part of the insurance provider's ongoing 'Always ahead' platform.

Dentsu weighs cutting up to 160 overseas entities by 2028

The group has completed 88% of its planned 3,400 job cuts and aims to shed global headquarters costs by 30% by 2028.

Top salaries at agencies growing at faster rate than median and low salaries

When comparing like-for-like data, top salaries grew 6% in 2025.

Ex-WPP executive claims Sony probe found $350m in client rebates retained

Richard Foster’s amended $100m lawsuit cites an alleged client investigation following the GroupM China scandal. WPP calls the claims “baseless and without merit” and...

Sekonda appoints creative and media agency

Creative appointment follows a competitive pitch.

What 10000 People Lining Up for LEGO Says About the Future of Retail – Open Magazine

"Opening new stores, especially for big brands, is leading to what we call experiential marketing. Physical retail allows customers to engage with ...

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